Yoshino develops innovative online marketing and digital products for pharmaceutical brands and healthcare e-commerce.

Yoshino staff
Yoshino staff
Yoshino staff

What is so special about healthcare marketing?

There are multiple features that make healthcare communication a specialisation of its own within marketing.

Particular expertise is required to communicate in a way that is simultaneously effective and relevant to your target audience, while having a lasting impact. Strategies and content must be created on the basis of specialist expertise:

The ability to communicate in layman’s terms and sensitivity when it comes to choosing the right tone is just as critical here as knowledge of the relevant regulatory requirements.

  • Market trends and developments
  • Changing behaviour of users and consumers on the internet
  • Brand positioning and target groups
  • Specialist medical content
  • Legal issues such as laws on the advertising of therapeutic products or the EU Health Claims Directive
  • Strategic considerations
  • Tonality appropriate to the topic and forma
  • Laser-sharp focus on relevance and quality of content

Our Services

Strategic Consulting

Differentiated markets. Changes in consumer behaviour. Digital transformation is also changing the healthcare market. Yoshino.digital helps you to implement new, internet-based strategies within your company.

Through workshops and creative sprints, we will develop digital branding and innovation concepts, ideas for campaigns that capture the spirit of the moment, and user-centric software products and services.

  • Brand strategy development
  • Strategic online marketing consulting
  • In-house training for design and web development teams
  • Product design, ideation, and innovation workshops

Brand Communication

Digital media are changing the mechanisms that drive successful brand communication. It’s all about credibility, competence, and establishing lasting trust. At the same time, though, it’s also about ensuring people can find your products and services on search engines.

Our key strength: Holistic SEO strategies and high-performance content marketing. We develop informational content tailored to specific target groups, drawing users in by appealing to their individual needs, preferences, questions, and lifestyle.

  • Healthcare content marketing
  • Healthcare SEO
  • Social media management
  • Paid Advertising (SEA, display, affiliate)
  • Digital branding campaigns

Digital Product Development

Health is going digital. Mail order health products are a booming business.

Customer-friendly websites, apps, and personalised health services represent a new area of opportunity.

Yoshino.digital is your partner for digital product design, adding value through carefully tailored online offerings designed to appeal to target groups. The secrets to success in this area lie in strategically planned interaction design and persuasive user experience (UX).

  • Web development
  • Custom backend solution
  • AI / deep learning applications
  • Digital product and service design
  • User experience design (UX)

About Yoshino

Yoshino.digital GmbH is a niche marketing agency specialised in strategic digital healthcare communication for pharmaceutical and e-commerce brands. Founded in 2015, the company enjoys a central location in Berlin, Germany.

Through a dedicated team of 12 full-time employees and a broad network of authors, health experts, freelance creatives, and related service providers, Yoshino supports both established healthcare brands and healthcare startups in their online marketing and digital value creation.

Yoshino logo

Contact & Imprint

Yoshino.digital GmbH
Lychener Str. 43
10437 Berlin, Germany
+49 (0)30 36 44 90 96

Managing director: Arne Reichelt
Registered court: Amtsgericht Charlottenburg, Berlin, Germany
Commercial Register: HRB 189927 B
Intl. VAT ID No.: DE299735066
Tax ID: 37/602/50256